Starting February 2024, operators will no longer be able to feature celebrities, athletes, or certain social media influencers in any of their advertising campaigns.
The Alcohol and Gaming Commission of Ontario (AGCO) today it has updated its Registrar s Standards for Internet Gaming to prohibit the use of athletes in internet gaming advertising and marketing in Ontario.
The new advertising restrictions will go into effect on Feb. 28, 2024.
No More Celebrity and Athlete Sports Betting Ads
The AGCO restriction is similar to one imposed by the United Kingdom in 2022, which banned sports betting advertisements featuring athletes, reality television stars, and social media influencers.
According to the AGCO, the commission identified advertising and market…